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Overview
- In 2006 Navigator provided a new route to market for a publishing client that encourages schools to adopt their innovative and interactive products for the class room.
- This is a challenge in itself as teachers do not like receiving sales calls and Navigator had to consider the teacher/brand relationship whilst still encouraging orders.
Delivery
- These outbound telemarketing campaigns vary from focusing on a specific product or subject to multiple product discounts across all subjects.
- Navigator’s primary objective is to get the school to place an order while also establishing the teacher’s level of interest.
Partnership
- Navigator initiates a lead generation strategy for each campaign that is optimized to identify the best teachers to contact, suitable call times according to product, subject, and time of year.
- Multiple outbound lead generation campaigns run simultaneously. Lead generation campaigns are cost effective due to careful call handling training and specialist knowledge in the education sector.
- The return on investment (ROI) is monitored as the campaign progresses, it is always positive and a generally exceeds 40% ROI.
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